Autosock winter traction aid
Company Autosock, Norway
On modern cars it's sometimes very hard to fit snow chains because of the limited distance between the wheel and the fender, and they also sometimes break or fall off which might damage the car.
We established the design identity through a consistent product design and distinctive use of color and logo. We also focused on the whole user experience with every step of interaction, from shop-in-shop solution, packaging, user manual, gloves and so on.
Images are courtesy of Moma and Hareide Design