Product designer and strategic thinker with several years of professional experience from Sony Ericsson / Sony Mobile and Philips Design and with products in the permanent collection at MOMA.
Experience from both in-house design agencies and design consultancies and extensive experience with developing international brands through strategic use of design and creating human-centered and unique products. Have also worked with design in the broader context of both service and business innovation and development.
Worked many years in highly skilled multi-national teams and also managed design teams in international organizations. Dare to think boldly and different and driven to create simple and strong visions and know what it takes to bring them to reality.
Product designer and strategic thinker with several years of professional experience from Sony Ericsson / Sony Mobile and Philips Design and with products in the permanent collection at MOMA.
Experience from both in-house design agencies and design consultancies and extensive experience with developing international brands through strategic use of design and creating human-centered and unique products. Have also worked with design in the broader context of both service and business innovation and development.
Worked many years in highly skilled multi-national teams and also managed design teams in international organizations. Dare to think boldly and different and driven to create simple and strong visions and know what it takes to bring them to reality.
Autosock winter traction aid
Company Autosock, Norway
Year 2002
Link moma.org
On modern cars it's sometimes very hard to fit snow chains because of the limited distance between the wheel and the fender, and they also sometimes break or fall off which might damage the car.
We established the design identity through a consistent product design and distinctive use of color and logo. We also focused on the whole user experience with every step of interaction, from shop-in-shop solution, packaging, user manual, gloves and so on.
Images are courtesy of Moma and Hareide Design