Product designer and strategic thinker with several years of professional experience from Sony Ericsson / Sony Mobile and Philips Design and with products in the permanent collection at MOMA.
Experience from both in-house design agencies and design consultancies and extensive experience with developing international brands through strategic use of design and creating human-centered and unique products. Have also worked with design in the broader context of both service and business innovation and development.
Worked many years in highly skilled multi-national teams and also managed design teams in international organizations. Dare to think boldly and different and driven to create simple and strong visions and know what it takes to bring them to reality.
Product designer and strategic thinker with several years of professional experience from Sony Ericsson / Sony Mobile and Philips Design and with products in the permanent collection at MOMA.
Experience from both in-house design agencies and design consultancies and extensive experience with developing international brands through strategic use of design and creating human-centered and unique products. Have also worked with design in the broader context of both service and business innovation and development.
Worked many years in highly skilled multi-national teams and also managed design teams in international organizations. Dare to think boldly and different and driven to create simple and strong visions and know what it takes to bring them to reality.
Sony Ericsson W200 Mobile Phone
Company Sony Ericsson, Sweden
Year 2007
Link sony.com
The W200 was to be the first real low-end Walkman phone, targeted specifically at Eastern European, Latin American and Asian markets. A playful and funky design with a physical Walkman shortcut button and a color and trim treatment heavily inspired by its bigger brother,
the W800.
The W200 launched in 2007 and went on the become one of the best selling Walkman phones ever.
Images are courtesy of Sony Mobile