Product designer and strategic thinker with several years of professional experience from Sony Ericsson / Sony Mobile and Philips Design and with products in the permanent collection at MOMA.
Experience from both in-house design agencies and design consultancies and extensive experience with developing international brands through strategic use of design and creating human-centered and unique products. Have also worked with design in the broader context of both service and business innovation and development.
Worked many years in highly skilled multi-national teams and also managed design teams in international organizations. Dare to think boldly and different and driven to create simple and strong visions and know what it takes to bring them to reality.
Product designer and strategic thinker with several years of professional experience from Sony Ericsson / Sony Mobile and Philips Design and with products in the permanent collection at MOMA.
Experience from both in-house design agencies and design consultancies and extensive experience with developing international brands through strategic use of design and creating human-centered and unique products. Have also worked with design in the broader context of both service and business innovation and development.
Worked many years in highly skilled multi-national teams and also managed design teams in international organizations. Dare to think boldly and different and driven to create simple and strong visions and know what it takes to bring them to reality.
Sony Ericsson X10 Mini Pro Mobile Phone
Company Sony Ericsson, Sweden
Year 2010
Link sony.com
All the Sony Ericsson Xperia products for 2010 were planned with the new Android platform and we wanted to create a unique and signature design to communicate this new effort and new start for Sony Ericsson.
We created a design story, based on ‘Human Curvature‘ and ‘Precision by Tension‘ starting with the high-end model X10, launched early 2010.
The X10 Mini Pro was born out of the wish to create a really unique proposition with a unique size and footprint. The overall shape with the symmetrical top and bottom curve indicate the horizontal use and that there’s a qwerty keypad that slides out. The softly sculpted backside, what we call the human curvature, makes it very comfortable and tactile in the hand. The seamless front window is shaped by the tensioned curvature and gives the precision by tension.
Images are courtesy of Sony Mobile