

Startloop car jumpstarter
Company Startloop, Norway
Year 2002
Link moma.org
This is a battery powered, compact starting device for cars with flat battery. An iconic, simple and semantic design, to communicate the innovation and give an unknown company a strong identity through the product design. The design is inspired by safety products and main body is unpainted ABS, while the flexible loop is made of TPE.
Images are courtesy of Moma and Hareide Design