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Startloop_02.jpg

Startloop car jumpstarter

Company    Startloop, Norway

Year              2002

Link              moma.org

This is a battery powered, compact starting device for cars with flat battery. An iconic, simple and semantic design, to communicate the innovation and give an unknown company a strong identity through the product design. The design is inspired by safety products and main body is unpainted ABS, while the flexible loop is made of TPE.

Images are courtesy of Moma and Hareide Design