Product designer and strategic thinker with several years of professional experience from Sony Ericsson / Sony Mobile and Philips Design and with products in the permanent collection at MOMA.
Experience from both in-house design agencies and design consultancies and extensive experience with developing international brands through strategic use of design and creating human-centered and unique products. Have also worked with design in the broader context of both service and business innovation and development.
Worked many years in highly skilled multi-national teams and also managed design teams in international organizations. Dare to think boldly and different and driven to create simple and strong visions and know what it takes to bring them to reality.
Product designer and strategic thinker with several years of professional experience from Sony Ericsson / Sony Mobile and Philips Design and with products in the permanent collection at MOMA.
Experience from both in-house design agencies and design consultancies and extensive experience with developing international brands through strategic use of design and creating human-centered and unique products. Have also worked with design in the broader context of both service and business innovation and development.
Worked many years in highly skilled multi-national teams and also managed design teams in international organizations. Dare to think boldly and different and driven to create simple and strong visions and know what it takes to bring them to reality.



.jpeg)
Hybrid Bike Sharing System
Company Urban Sharing, Oslo, Norway
Year 2018
Link urbansharing.com / trondheimbysykkel.no
The project started in 2017 and I lead the hardware development and design part of the project, from concept to roll-out with close to 2000 bikes in the Norwegian cities of Bergen and Trondheim during 2018.
The overall goal with the new system was to create the best user experience of any bike sharing system available. In light of the current developments at the time, we also wanted to create the most flexible system, meaning most flexible for users, cities and operations. It should be possible to lock the bike both in stations and outside stations, depending on what best suits the city and the operations. while the docks themselves should be flexible and easy to change and move depending on changing conditions and needs.
The complete system, which include our own developed software and hardware, was the result of a great team effort involving different competencies, and local suppliers and manufactures.
The project was the result of a team effort from Anders Lilleby, Markus Høy-Pettersen, Paul Thornton, Gunnar Larsen and Johan Høgåsen-Hallesby
Images are courtesy of Urban Sharing




